As Social Media Strategist at DameSpeak, I helped elevate Yummy Combs, the world’s first patented, science-backed dental dog treat, by refining its online presence through strategic content and authentic community engagement. I crafted engaging, visually appealing posts that highlighted the brand’s unique ability to safely remove hardened tartar, managed interactions to cultivate a loyal follower base, and facilitated impactful collaborations with influential pet accounts to amplify brand reach. This included product seeding campaigns through Pupfluencer, where I coordinated partnerships with dog influencers and managed content approvals to ensure alignment with brand standards and visual identity. I also sourced and curated user-generated content from our passionate community, further building brand authenticity. Through consistent storytelling, influencer seeding, and strategic management, I maintained a steady 0.7% engagement rate on Instagram, grew the account from 3.9K to 5K followers, and contributed to a roughly 10% increase in DTC sales.