Led social strategy, content production, and creator partnerships for Brown Button and sister brand Circle Auction, converting digital audiences into bidders and in-person traffic. Owned Brown Button’s Instagram (14K; 1.1% ER) and Facebook (16K; 0.5%), built content calendars in Later, and developed a creator pipeline with stylists, vintage resellers, and collectors. Expanded partnerships with realtors and local businesses, growing the referral network by 30%.