As Social Media Manager for Brown Button and sister brand Circle Auction, I combined social strategy, content production, and creator partnerships to turn followers into bidders and foot traffic. I owned Brown Button’s IG (14K / 1.1% ER) and FB (16K / 0.5%), built calendars in Later, and developed a creator pipeline with stylists, vintage resellers, and collectors. I expanded partnerships with realtors and local businesses (realtor network +30%). Additionally, I wrote SEO-optimized blog posts to spotlight the brand’s process and success stories, driving engagement and traffic back to their site.