As in-house Social Media Manager for Brown Button Estate Sales, I helped build awareness and loyalty for this award-winning Kansas City-based estate sale company through strategic content and consistent storytelling. I created engaging posts that kept the brand top of mind, crafted sneak peeks to generate buzz ahead of sales, and shared behind-the-scenes content to make loyal followers feel like insiders. I also developed strategic partnerships with local real estate agents to expand referral networks, support lead generation, and drive qualified traffic to estate sale events. Additionally, I wrote SEO-optimized blog posts utilizing Semrush to spotlight the brand’s process and success stories, driving both engagement and traffic back to the site.