Meet the strategist

With 3+ years of experience in social media strategy, content creation, and community building, I’ve built a strong foundation in platform-specific strategy, visual storytelling, and audience engagement. Originally from Kansas City and now living in Los Angeles, I’m eager to explore new opportunities that allow me to grow and collaborate in a fast-paced, creative environment. My interests lie particularly in the beauty, fashion, and wellness space.

In my current role at DameSpeak Digital Marketing Agency, I develop and execute tailored social media strategies for a diverse client base. Working for a small agency like DameSpeak has allowed me to deeply understand each client's unique identity and goals. As a Freelance Marketing Consultant, I help brands, particularly in the jewelry and wellness space, strengthen their brand identities and connect with their target audiences through strategic planning, compelling content, and community activations.

Experience

Education

I recently earned a Master of Science in Digital & Integrated Marketing from the University of Kansas, where I deepened my understanding of how to build cohesive, data-driven marketing strategies across both digital and traditional channels. I developed skills in campaign planning, audience segmentation, media strategy, and performance analytics, allowing me to approach marketing with both creativity and precision.

I’ve acquired and honed a wide range of skills throughout my career. Here’s what I bring to the table:

  • Content Creation

  • Brand Photography + Creative Direction

  • Image + Video Editing

  • Social Media Management

  • Community Building

  • Influencer Relations

  • Brand Collaborations

  • Audience Segmentation + Targeting

  • Trend Analysis

  • Analytics Reporting + Tracking

  • Integrated Marketing Strategy (digital + traditional)

  • Cross-channel Campaign Development

  • Pitch Decks

  • Graphic Design

Expertise

I’ve also used various tools throughout my career that have allowed me to adapt to any client environment, including the following:

  • Meta Business Suite, Hootsuite, Later

  • Canva, CapCut

  • Adobe Suite (Lightroom, Photoshop, InDesign, Illustrator)

  • Instagram, Facebook, Tiktok, Pinterest, LinkedIn, X, Youtube

  • Google Analytics, Semrush, Brandwatch

  • MS Suite

  • G Suite

  • Notion, Asana

Tools

Beyond the technical stuff, here are the people-focused skills that make me a strong, adaptable teammate in any setting:

  • Detail-oriented

  • Organized

  • Curious

  • Empathic Communicator

  • Strategic Thinker

  • Proactive

  • Open Minded

Traits