Client: Mannelli Jewelers Brokerage
Roles: Social Media Management
Photography + Content Creation
Community Partnerships
As a Social Media & Community Partnerships Intern for Mannelli Jewelers, a private luxury jewelry brokerage, I was brought on to expand social presence and strengthen brand awareness through community building. I developed and maintained a consistent content calendar, producing and styling photo and video assets that expanded the brand’s visual language from traditional bridal to a relaxed, fashion-forward aesthetic aimed at women aged 25–34. To support audience growth and brand awareness, I facilitated collaborative giveaways and community-driven activations, including co-branded “Sip and Shop” events with local businesses. Over the course of a year, I increased Mannelli’s average engagement rate from 1.5% to 3% and grew its Instagram following by 171%, helping the brand connect with a broader, style-conscious audience through intentional and engaging storytelling.
1900 Followers
3% Engagement rate
55 avg likes per post
480 avg views per video
3 avg shares per post
Results:
Increased avg. engagement rate from 1.5% to 3% over a year period
Increased followers by 171% (700 to 1900) over a six month period
Community Partnerships:
Giveaways + ‘Sip and Shop’ Pop Up Events
Results:
1900+ accounts reached during giveaway period
137%+ increase in IG followers reached during giveaway period
Estimated 15% increase in new customer acquisition during collaborative campaigns