Client: Mannelli Jewelers Brokerage

Roles: Social Media Strategy

Photography + Content Creation

Partnerships + Events

Established brand positioning for an emerging luxury jewelry brokerage through content strategy and experiential activations. Planned and executed pop-up events and giveaways, including co-branded Sip & Shop events with local businesses to expand local visibility and reach. Increased Instagram engagement from 1.5% to 3% and grew following 171% in under 6 months.

Partnerships + Events:

Sip & Shop Pop Ups + Giveaways

Mannelli Jewelers used co-branded Sip & Shop events to establish local partnerships and connect with new audiences in person. I coordinated event logistics, partner communication, and creative execution for pop-ups, giveaways, and Instagram collaborations with local businesses, contributing to an estimated 15% lift in new customer acquisition during campaign periods.