Client: Mannelli Jewelers Brokerage
Roles: Community Partnerships
Event Production
Social Media Strategy
Photography + Content Creation
As Brand Marketing Intern, supported brand growth through community partnerships, event activations, and social strategy for a private luxury jewelry brokerage. Planned and executed pop-up events and giveaways, including co-branded “Sip & Shop” events with local businesses to drive awareness and audience growth. Increased Instagram engagement from 1.5% to 3% and grew following 171% in under 6 months.
1900 Followers
3% Engagement rate
Community Partnerships:
Giveaways + ‘Sip and Shop’ Pop Up Events
Results:
1900+ accounts reached during giveaway period
137%+ increase in IG followers reached during giveaway period
Estimated 15% increase in new customer acquisition during collaborative campaigns