Client: Mannelli Jewelers Brokerage
Roles: Social Media Management
Photography + Content Creation
Community Engagement
As a Freelance Social Media Manager and Content Creator for Mannelli Jewelers, a private luxury jewelry brokerage, I was brought on to strengthen brand identity and expand its social presence. I developed and maintained a consistent content calendar, producing and styling photo and video assets that expanded the brand’s visual language from traditional bridal to a relaxed, fashion-forward aesthetic aimed at women aged 25–34. To support audience growth and brand awareness, I also introduced giveaways and community-focused collaborations with local businesses. Over the course of a year, I increased Mannelli’s average engagement rate from 1.5% to 3% and grew its Instagram following by 274%, helping the brand connect with a broader, style-conscious audience through intentional and engaging storytelling.
1900 Followers
3% Engagement rate
55 avg likes per post
480 avg views per video
3 avg shares per post
Results:
Increased avg. engagement rate from 1.5% to 3% over a year period
Increased followers by 274% (700 to 1900) over a year period
Facilitated a Christmas giveaway that resulted in:
164% increase in followers
2123 accounts reached
Brand awareness and increased visibility throughout the community through story shares
Partnered with local businesses for a giveaway that resulted in:
137% increase in followers
1900 accounts reached
An expanded reach that attracted a broader, but still relevant, audience.