As a Freelance Social Media Manager and Content Creator for Van Brock, a private jeweler based in Kansas City, I led efforts to elevate the brand’s digital presence through refined, visually driven content. In addition to managing a content calendar and creating original photo and video assets, I supported a brand collaboration with the Kansas City Ballet, promoting Van Brock’s sponsorship of George Balanchine’s Jewels. I shot photography and shared content around the partnership, including a jewelry giveaway at each performance, helping to deepen community engagement and drive brand recognition through storytelling and strategic alignment. Over the course of a year, I increased Van Brock’s average engagement rate from 0.76% to 1.5% and grew its Instagram following by 122%.