Led brand marketing, social, and partnerships, owning content strategy, community activations, and on-brand creative. Executed Van Brock’s Kansas City Ballet partnership end to end, from sponsorship and campaign logistics to shooting brand photography and social content, including jewelry giveaways at George Balanchine’s Jewels performances. Produced in-store pop-ups with designer brands to drive IRL connection. Grew Instagram following 45% and increased engagement from 0.76% to 1.5%.