Client: Van Brock Private Jeweler
Roles: Brand Partnership Coordination
Event Production
Social Media Strategy
Photography + Content Creation
Led brand marketing, social, and partnerships, owning content strategy, community activations, and on-brand creative. Executed Van Brock’s Kansas City Ballet partnership end to end, from campaign logistics through creative production. Produced in-store pop-ups with designer brands to drive IRL connection. Grew Instagram following 45% and increased engagement from 0.76% to 1.5%.
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Brand Partnership
Van Brock partnered with the Kansas City Ballet during their Jewels performances to connect with the local arts community and engage a culturally minded, in-person audience.
I led the partnership end-to-end, managing campaign logistics and creative production, coordinating stakeholders, capturing brand photography and social content, and overseeing jewelry giveaways.
The partnership helped reinforce Van Brock’s presence within the local luxury market.
2178 Followers
1.5% Engagement rate