As a Freelance Social Strategist for Van Brock, a private jeweler based in Kansas City, I led efforts to elevate the brand’s digital presence through refined, visually driven content. In addition to managing a content calendar and producing original photo and video assets, I led the end-to-end execution of Van Brock’s collaboration with the Kansas City Ballet, from securing the sponsorship and coordinating campaign logistics to producing brand photography and social content. The partnership included jewelry giveaways at each performance of George Balanchine’s Jewels ballet. I also facilitated in-store pop-up events with featured designer brands to foster in-person community connection and extend the brand experience beyond digital touchpoints. Over the course of a year, I increased Van Brock’s average engagement rate from 0.76% to 1.5% and grew its Instagram following by 45%.