Van Brock is a private jeweler specializing in fine jewelry.
Elevate Van Brock’s online presence and brand recognition through compelling content.
Ask
Solution
Develop visually engaging content to effectively showcase Van Brock’s product offerings and drive brand interest.
Utilize a social media calendar to organize and streamline consistent content delivery.
Foster community engagement and expand reach through a strategic brand collaboration.
Produced, styled, and shot photos showcasing the brands Van Brock carries to use across social media.
2178 Followers
1.5% Engagement rate
32 avg likes per post
550 avg views per video
Created engaging lifestyle-focused photo and video content, integrating content provided by Van Brock's featured brands.
Developed and maintained a strategic posting schedule, sharing 3-4 times weekly via Meta Business Suite to maximize audience reach and engagement.
Results:
Increased avg. engagement rate from .76% to 1.5% over a year period
Increased followers by 122% (from 1778 to 2178) over a year period
VanBrock x Kansas City Ballet Brand Collaboration
Van Brock teamed up with the Kansas City Ballet to be the presenting sponsor of George Balanchine’s “Jewels” ballet. At each performance, an audience member would win a piece of Van Brock jewelry.
Along with shooting the imagery, I facilitated social media posts promoting the collaboration.
Produced and shot photos showcasing Vanbrock’s jewelry on Kansas City Ballet ballerinas.
These photos were used on promotional material across Van Brock’s social media, Kansas City Ballet’s social media, email, and direct mail.
