Second Best Coffee is an espresso-centric slow bar located in Kansas City.
Second Best came to DameSpeak six months after a staff walkout brought allegations of a hostile work environment to light.
Following an internal investigation and a leadership reset, the brand sought our expertise to rebuild trust and re-engage with its community through an intentional social media strategy.
Create consistent, thoughtful social media content focused on rebuilding trust and re-establishing community connection.
Ask
Solution
Establish brand credibility through consistent, transparent content that highlights Second Best’s culture, values, and commitment to its community.
Re-engage the local community with a consistent posting schedule and active event promotion.
Humanize the brand through polished, behind-the-scenes content that showcases team members and the process behind their coffee and baked goods.
Produced an array of content focusing on BTS process videos, community event highlights, seasonal menu and product drops, and educational videos.
Created and batched a consistent content schedule, utilizing the Metricool platform.
Results:
Maintained a steady engagement rate of 0.80%, aligning with the account’s pre-crisis benchmark and ensuring consistent audience interaction during a challenging period.
10.4K Followers
0.80% engagement rate
82 avg likes per post
1700 avg views per video
4 avg shares per post