Mannelli Jewelers is a private, luxury jewelry brokerage.
Grow Mannelli’s social media presence and strengthen brand identity through content.
Ask
Create visually compelling and engaging content showcasing Mannelli’s product offerings.
Establish a consistent social posting schedule through a social media calendar.
Engage the community and grow the audience through giveaways.
Solution
Produced, styled, and shot photos to use across social media. The imagery on Mannelli’s page was previously focused on wedding + engagement jewelry. Created laid-back, lifestyle-focused imagery to engage female fashion-conscious consumers in the 25-34 age range.
1900 Followers
3% Engagement rate
55 avg likes per post
480 avg views per video
3 avg shares per post
Produced a mix of educational and lifestyle photo and video content to showcase Mannelli’s product lineup in a compelling, accessible way.
Created and maintained a consistent content schedule, posting 3–4 times per week through Metricool to drive engagement and brand awareness.
Results:
Increased avg. engagement rate from 1.5% to 3% over a year period
Increased followers by 274% (700 to 1900) over a year period
To attract a broader audience to Mannelli and increase brand awareness, giveaways and collaborations were utlitized.
Facilitated a Christmas giveaway that resulted in:
164% increase in followers
2123 accounts reached
Brand awareness and increased visibility throughout the community through story shares
Partnered with local businesses for a giveaway that resulted in:
137% increase in followers
1900 accounts reached
An expanded reach that attracted a broader, but still relevant, audience.