Brown Button Estate Sales is an award winning Kansas City based estate sale company.
Drive awareness, engagement, and customer loyalty by utilizing a consistent posting schedule.
Ask
Solution
Keep the brand top of mind with a consistent posting schedule.
Create anticipation for sales and events through reminders and sneak peeks.
Drive word-of-mouth with frequent posts that are easy to share and attract new buyers.
Deepen relationship with loyal followers by sharing behind-the-scenes content that makes followers feel connected and involved.
Write SEO optimized blog posts (process and success stories) to drive website traffic.
Instagram vs. Facebook Strategy
Instagram is used to showcase the company’s most unique, high-value items and memorable moments, emphasizing quality over quantity to build brand prestige and attract serious collectors.
Posts focused on rare finds, behind-the-scenes moments, or company milestones, with polished visuals and storytelling.
Facebook remains the go-to for immediate sale details and frequent updates detailing inventory and location to drive immediate buyer action.
Created SEO optimized blog posts diving deep into notable sales and the estate sale process to build trust with clients and improve search visibility of the brands website. Conducted in depth key word research through Semrush.
